3 tips to boost your e-commerce on special dates

[shukla7789]

If you want to increase your e-commerce sales, you should not miss out on special dates, such as Mother's Day, Christmas or Valentine's Day. These celebrations can generate many sales opportunities, as long as your online store is properly optimized.

Don't know where to start? Don't worry, in this article we'll give you some tips that will help you prepare your e-commerce to sell more during special dates.

1. Optimize your store's SEO
When we want to find out information about a truemoney database or look for gift ideas, many of us turn to Google, the search engine par excellence. According to a report by Economist.com , approximately 100,000 searches are made every second around the world.

For this reason, your e-commerce needs to be on Google. Or better yet, it needs to appear in the first results, since, according to cyberclick , the first three places on the search page receive 67% of user clicks. To achieve this, you need to work on your e-commerce's SEO.

SEO, which in Spanish means “search engine optimization”, encompasses a series of practices and strategies that seek to position a site organically in search engines, without having to make a payment. This is how it differs from SEM, which focuses on paid ads.

There are on-page SEO techniques, that is, those that are applied within the website, and off-page techniques, which are generated outside of your e-commerce. On this occasion, we want to focus on the first type of SEO and share with you some tips that you can apply on your own site to increase your visits and sales opportunities. These are:

Use keywords wisely: Take advantage of tools like Keyword Planner or Google Trends to find the right keywords. Then, make sure to include them in key places on your product pages, such as the title, URL, and description.

Optimize your images: use keywords in the name and ALT attribute of your images. Also, make sure that they are of good quality but do not exceed 100 Kb in weight.

Use internal links: these make navigation easier, improve SEO and motivate users to stay longer on your e-commerce site. One way to generate them is by placing recommended products.

Measure your results: Use tools like Google Analytics and Search Console to measure your results. This way, you'll know what points to improve in your strategy.

Remember that an SEO strategy is long-term, so you must be patient and consistent.

2. Generate content on social networks
Social media is perfect for driving traffic to your store organically. To do this, you need to generate engaging content in line with trends and your brand goals.

What types of content should you create?

First, consider which platform you should be present on. For example, if you have a B2B company, LinkedIn is a social network that should definitely be on your radar. If you are in the retail sector such as fashion or food, you need to be on Facebook or Instagram.

Next, you need to think about which formats you're going to work with, depending on the social network you've chosen. On Twitter, you can create threads, images, and links. On Instagram, reels and stories have become very popular, but you also have the option of using images and carousels.