Summary
What is the place of English in digital marketing?
In the professional world, especially in digital professions, English is omnipresent. The terms used to communicate between colleagues are in the language of Shakespeare and these words have entered into everyday language.
While experts in this field are familiar with this specific taiwan phone number vocabulary, novices can be lost with all these notions, especially if their level of English does not follow. Therefore, it is important to master these terms, since they are part of the jargon.
In this sector, English acronyms monopolize the professional language, starting with the hierarchical designation such as the term CEO or CDO, through the denomination of positions such as community management, motion design or responsive design. Some terms can be replaced by French words in order to facilitate their understanding. In this perspective, SEO can be translated as "search engine optimization" and "generate leads" can replace "find prospects". Words like "followers" are translated with "subscribers". However, some technical terms are inevitable in digital professions.
The most common English words in digital marketing
Working in digital marketing requires a mastery of anglicisms, which are very present in professional vocabulary. The first challenge to overcome is to learn the most frequent English terms in digital marketing jargon. Here is a list of the most common:
SEM (Search Engine Marketing) brings together all the free and paid techniques to optimize the SEO of a website.
SEO, or Search Engine Optimization: this is the optimization of search engines, an essential term in digital marketing.
Benchmark: refers to an analysis of competitors' products and practices with the aim of drawing inspiration from them and making a better proposition to customers.
Display advertising: another advertising term. This practice allows you to promote a platform on another site.
UX Design: the customer experience on a website or on a product. It allows to rectify and improve the user experience of a site perceived by the customer.
Community management: means managing the communities of a brand or company on social networks. The role of the community manager is to lead the editorial strategy on the social networks of a brand or company. He is both a facilitator and a moderator.
Landing page: loosely translates to “landing page”. It is a specific page of a website where visitors arrive during their first visit. The objective of a landing page is to motivate Internet users to buy a product or to collect the user’s email address.
Digital native: refers to the generations born between 1980 and 2000. They are considered to be individuals who evolved at the same time as the Internet and therefore in the digital era.
CMS (Content Management System): digital content management tool.
HTML (Hypertext Markup Language) is a coding language needed to create a website.
Keyword: refers to a keyword.
SERP (Search Engine Results Page): search engine results page generated automatically based on keywords entered by Internet users.
Duplicate content: duplicate content. This term is used to refer to several similar or identical contents published on different web pages. This practice penalizes natural referencing.
Tips for studying English easily
Learning English is a considerable advantage in the job search, especially in digital marketing. To this end, there are various ways to learn it quickly.
First of all, taking English lessons remains the best option. Whether with a private teacher, or in an English school, you will progress quickly in this way, provided that you practice outside of class as well. If you are used to learning on your own, many dedicated and effective applications are also a good idea to get you started. For example, the Babbel app allows you to learn English through short lessons dedicated to listening comprehension. This allows you to quickly feel comfortable speaking it for real.
English TV series are also a good tool to train your listening and comprehension. The trick is to put on French subtitles, then English when you feel ready, then no subtitles at all. For this method to be effective, it is important to practice it at least one hour a week.
Listening to podcasts and radio in English, or watching webinars (if they are organized for the digital marketing sector, even better!) can also be very effective tools. Media such as books and magazines are also ideal for improving your level of English. The trick is to read a simple work in its original version.
Finally, for those who really want to stand out and have a bilingual level or close to it, the best thing will be to go abroad. Indeed, full-immersion (another Anglicism!), remains the most effective method to really speak English and know all its subtleties.
In short, digital marketing is a very competitive world and that is why mastering English is an asset to stand out from your competitors.