The main and essential indicators or KPIs in sales

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Monitoring a business's sales is possible thanks to the existence of all kinds of tools and indicators. This is what sales KPIs are all about , and they will help guide you when making strategic and operational decisions in your company. Find out what sales KPIs are and which are the main and essential ones .

What are sales KPIs?
KPI stands for Key Performance Indicator : anyKPI metric will help you monitor key data, performance, and more.

KPI
You may also be interested in: Tips for defining the best key performance indicator (KPI)

Sales KPIs are metrics that analyze the success and efficiency of a iran phone number lead company's sales. Through these indicators, you can measure performance against established objectives and goals, making it easier to identify areas for improvement and make data-driven decisions .

Knowing that sales KPIs are vital to understanding data and adjusting strategies since they can help you improve sales volume and better understand the deficiencies in your tactics, let's see what the main ones are .

KPIs in sales: what are the main and essential ones?
Sales KPIs can vary depending on your company's business model, target market, or strategies. But there are a number of basic sales indicators that apply across all industries.

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ROI : The most important sales KPI. It measures the profitability of an investment, allowing you to understand the return generated by each euro invested in sales and marketing activities. It is a vital indicator for understanding the effectiveness of a strategy or campaign, and for making decisions about where to invest resources to maximize results.
Sales conversion rate: another of the most important sales KPIs, which allows us to know what percentage of potential customers become buyers. With this data, we can analyze the effectiveness of sales and marketing strategies.
Profitability on sales ratio: This is the most direct indicator of sales success. It measures the total revenue generated by sales of products or services in a given period.
Average Order Value (AOV) – Calculates the average value of each sale and provides insights into customer purchasing behavior and the effectiveness of pricing strategies.
Sales Cycle: Measures the average time it takes for a user to become a customer. The shorter the cycle, the more efficient the sales process.

Customer retention rate: measures the percentage of customers that a company manages to retain over a specific period. A high retention rate is indicative of strong customer satisfaction and loyalty. With a good Customer Success plan, you can increase this indicator significantly.