Seasonal subject lines attract more business openings
Posted: Wed Jan 22, 2025 10:13 am
If I write a newsletter linking to a post about social media marketing tips and I just so happen to be an affiliate for a social media marketing course, then I’d likely want to trigger a drip campaign promoting that course to the people who showed interest by clicking in the first place. Gr: as an expert in your field, is there any advice that you could give copywriters as to what they should pay attention to when they create newsletter copy? Jb: write for one human.
That human is a real human, with a gambling data india personality and with a busy life. That human has a hundred other emails in their inbox. That human may be reading on a mobile device, which comes with a new set of distractions and limitations. That human is looking at their inbox right now potentially ‘cos they’re bored; maybe they’re at work or waiting somewhere, and they want to be engaged. Engage them.
Connect with that one human using your words. Find a way to be so real and authentic with them that they don’t consider you a nuisance even though they’re extremely busy and distracted. Start there. And if anyone reviewing your copy tells you otherwise, tell them to come talk to me. Gr: for those following in your footsteps, what books, blogs, or tools would you recommend they read to inspire them? Jb: today, I’d say to read all about mobile content design and ux.
That human is a real human, with a gambling data india personality and with a busy life. That human has a hundred other emails in their inbox. That human may be reading on a mobile device, which comes with a new set of distractions and limitations. That human is looking at their inbox right now potentially ‘cos they’re bored; maybe they’re at work or waiting somewhere, and they want to be engaged. Engage them.
Connect with that one human using your words. Find a way to be so real and authentic with them that they don’t consider you a nuisance even though they’re extremely busy and distracted. Start there. And if anyone reviewing your copy tells you otherwise, tell them to come talk to me. Gr: for those following in your footsteps, what books, blogs, or tools would you recommend they read to inspire them? Jb: today, I’d say to read all about mobile content design and ux.