Why? Because – once again – we humans are hardwired to react to words that signify alarm or danger: terms like “stop,” “warning,” “beware,” and “don’t.” psychologists call these words “pattern interrupts”: they stop us in our tracks and force us to pay attention. If you’re trying to stand out in your subscriber’s inbox, front-loading your next campaign with one of those “pattern interrupts” just might do the trick. ) if “what if” questions are the cornerstones of creativity and insight.
It’s fun to ruminate about the future gambling data philippine or daydream about the effects of a particular course of action. And yet, the power of “if” is neglected in the email-marketing world. Captivate the imagination of your subscribers. Intrigue them with outlandish possibilities. Stimulate them to mull over “what if” they … quit their job, lost weight, found love, or any number of imaginative possibilities. If you succeed (pun intended), your average email open rates will thank you.
) exclusive as petty as it might sound, we all long to feel like we’re in on the joke, welcome at the “cool kids” table, or part of something that not everyone has jumped in on yet. Exclusivity is tied to the idea of secrecy… but it goes beyond that into the realm of uniqueness. Unfortunately, lots of email marketers botch the power of “exclusive” by over using it. Just like many of the other words on this list, save “exclusive” – and its synonyms like “only,” “private,” and “restricted” – for when it’s genuinely true.