TikTok stats that are changing the social media landscape

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As you add new or emerging platforms to your overall marketing strategy, it’s important to understand key data and statistics surrounding each platform. Information like which demographics use the lithuania b2b leads platform, how they use it, how many people you could reach, and more are key to shaping your strategy on the app.

TikTok has been one of the fastest-growing social media platforms in existence—so your brand needs to pay attention to it. Especially because TikTok has such a large presence of younger generations it’s important for brands to earn how to use this marketing channel properly.

If you’re interested in starting to use TikTok—or simply grow your existing presence—you need to have a basic understanding of who uses the app and how.

We’ve compiled a list of 27 TikTok statistics marketers need to know for their 2024 strategies.

Table of contents

TikTok user statistics
TikTok usage statistics
TikTok audience and demographics statistics
TikTok advertising and marketing statistics
TikTok engagement statistics
TikTok for business stats
TikTok stats that are changing the social media landscape
TikTok is already making waves in the social media world. As we mentioned, it’s been the fastest-growing social media platform so far, reaching 1 billion users the fastest of all other social networks.