The 1-Page Marketing Plan - How to build product marketing and consciously use marketing tools.
Building a StoryBrand — How to convey product values to consumers. How to use storytelling techniques and the basics of classical dramaturgy to promote brands.
Crossing the Chasm - How to Promote and Sell Innovative Technologies to Ordinary Users.
This Is Marketing -
Intercom on Jobs-to-be-Done - Classic about the Jobs to Be Done framework.
The Entrepreneur's Guide to Customer Development — A guide to the malaysia email list perfect custdev in four steps.
Lean Customer Development - About Lean custdev and product growth.
Nudge — A Guide to Choice Architecture: How People Make Decisions.
Decoded - How to influence consumer choice.
Trust Me, I'm Lying - How to Manipulate Audience Opinion in Media and Marketing.
Thinking, Fast and Slow — About thinking. How our cognitive biases affect life and work.
What users really want from a product
-
sumaiyakhatun26
- Posts: 496
- Joined: Sun Dec 22, 2024 8:30 am