Scannability: Everything you need to produce the best content
Posted: Sun Dec 22, 2024 6:40 am
Nowadays, many people are constantly looking at various blogs, news portals, social networks and even their personal email inbox, always waiting for a new message. And all of this can take place simply on a computer.
Add all these possibilities to the notifications that appear on the small screen of your smartphone or tablet and the content that is transmitted by more traditional media , such as newspapers, magazines, radio and television.
Being immersed in so much information, it is almost impossible for you (like most Internet users) to know how many times per minute you switch from one window to another. However, it is not necessary to taiwan phone number example have that number on the tip of your tongue to understand our text.
Ultimately, web copywriters do not do this counting on paper, as they assume that Internet users often do not read all of the text on a page – instead, they quickly scan each piece of content for relevant information.
As they say, there are too many things going on at once, and people don't want to waste time running after something that needs to be presented to them in a simple and easy-to-understand way.
If the texts on a site seem complicated, the Internet user will not think twice before closing it. That is why a good writer seeks to create texts that have “scannability” or, in other words, the suitability of the content so that it is simple enough to be understood with a quick “glance.”
That's right, there are some techniques that can be applied to improve the scannability of your content and make life easier (a lot!) for your reader, who, as we have already seen, is in a hurry and anxious.
Do you want to know what these strategies are?
Then keep reading our post today. Here, we have prepared a list of 6 tips that will make your text even more fluid and scannable. Let's get started!
Be careful with the size of the content
Imagine the following situation: you have created a text relevant to your persona (the semi-fictional representations of your ideal clients) with all the care that must be taken in relation to grammar and spelling.
However, because of all that work, your material is too big. So, wait a moment before publishing that content!
Add all these possibilities to the notifications that appear on the small screen of your smartphone or tablet and the content that is transmitted by more traditional media , such as newspapers, magazines, radio and television.
Being immersed in so much information, it is almost impossible for you (like most Internet users) to know how many times per minute you switch from one window to another. However, it is not necessary to taiwan phone number example have that number on the tip of your tongue to understand our text.
Ultimately, web copywriters do not do this counting on paper, as they assume that Internet users often do not read all of the text on a page – instead, they quickly scan each piece of content for relevant information.
As they say, there are too many things going on at once, and people don't want to waste time running after something that needs to be presented to them in a simple and easy-to-understand way.
If the texts on a site seem complicated, the Internet user will not think twice before closing it. That is why a good writer seeks to create texts that have “scannability” or, in other words, the suitability of the content so that it is simple enough to be understood with a quick “glance.”
That's right, there are some techniques that can be applied to improve the scannability of your content and make life easier (a lot!) for your reader, who, as we have already seen, is in a hurry and anxious.
Do you want to know what these strategies are?
Then keep reading our post today. Here, we have prepared a list of 6 tips that will make your text even more fluid and scannable. Let's get started!
Be careful with the size of the content
Imagine the following situation: you have created a text relevant to your persona (the semi-fictional representations of your ideal clients) with all the care that must be taken in relation to grammar and spelling.
However, because of all that work, your material is too big. So, wait a moment before publishing that content!