Beginners often make several mistakes:

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Consider the client too important for the company. Yes, there are not as many clients in B2B as in B2C, and a failed client can turn word of mouth against you. But do not forget that if it is impossible to come to a compromise with a person, you can refuse the deal. This is not the last potential customer.


They want to sell to everyone. The product cannot suit everyone - remember new zealand email list the "doctor-patient" approach. You should calmly accept the fact that if your offer is not liked by the customer, it will be liked by someone else.


They are being manipulated. The client may be an experienced negotiator who will push through more and more favorable conditions as long as possible.


They are unable to give a reasoned refusal. This may be due to either a shallow understanding of the product or fear that the client will not return. There is no need to be afraid, since some clients return, and the product did not suit the rest.


They embellish immensely and promise a lot. To embellish a little is part of a manager's job, but in order to retain a client, some agree to conditions that are impossible to fulfill.