Key takeaway: Posts that don't contain a video ge

[sharminsumu]

Although often overlooked, images are an important content element. Humans are generally visual beings at their core, and using images can, as the data above suggests, make content more engaging.

Images help you enhance and clarify your messages, make your content easier to remember, and maintain interest over short attention spans. It’s important to note that images can also be reused across various media types, allowing you to adapt your graphics to different platforms and audiences.

They also have significant SEO benefits, with the ability to rank in architect phone number list image searches and leverage emerging technologies like visual search .

Using Videos
Images weren't the only visual elements we looked at: we also wanted to see if videos were worth the investment.

videos.png

t 92% less traffic and 24% less shares than those that have at least one.

In recent years, the use of video in content has continued to grow. According to animation studio Wyzowl, 86% of businesses are using it as a marketing tool in 2021, up from just 61% in 2016. And when you also consider Cisco’s prediction that internet traffic from video will account for 82% of all global consumer internet traffic in 2021, it’s fair to say that video is the future of content marketing.

This is no surprise, given that video is an extremely useful and flexible tool. It is especially perfect for cross-channel distribution, as it allows you to share your video across a wide range of platforms. It can also be used to meet different user needs, such as how-to videos, interviews with experts or influencers, or product demonstrations. In fact, it can be particularly effective at converting leads, given that more than half of consumers use this medium to influence their purchasing decisions.