Chrome Gmail and YouTube have lost

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We can also note the popularity of ChatGPT. The presence of the chatbot in the TOP-20 rating indicates that Ukrainians actively use AI in everyday life.

How has the ranking of the most popular applications changed over the past 4 years?
TOP 20 most popular applications among Ukrainians: how the rating changed from 2021 to 2024
*2021 and 2022 data are taken from Kantar georgia telegram number database CMeter ratings. 2023 and 2024 data are taken from Data.ai

Webpromo experts annually study popular applications among Ukrainians, so we can make a number of interesting conclusions:

Ground in the 2023 and 2024 rankings.
Temu first entered the TOP-3 in 2024, pushing Instagram down several notches.
The social network Threads also made it into the rating for the first time, surpassing even Facebook in popularity.
TikTok remains the most popular social network, and Telegram is the most used messenger.
Ukrainians' interest in mobile games has somewhat decreased: now only the Brawl Stars app has made it into the rating and taken 18th place.At the request of the Commissioner for the Protection of the State Language, experts from the Internet Marketing AgencyWebpromostudied the dynamics of Ukrainian-language queries in the App Store and Google Play. The results of the study help to create an objective picture of the growing popularity of the Ukrainian language on digital platforms.