15 Practical Tips: Keep Your Emails Out of the Trash!

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Email marketing is a low-cost and high-efficiency method, however, many people lack the necessary skills when implementing it and just blindly send a large number of emails, ignoring the importance of content planning and subject writing, which causes most emails to be classified as spam. When companies send bulk emails , they hope to achieve higher open rates, reply rates, and conversion rates, but spam is often a challenge because it may be filtered due to problems with the filtering mechanism of the ESP (email service provider) or the recipient marks it as spam.

ESPs analyze your activity comprehensively, including the number of emails you have sent in the past, your current frequency of sending, the source of your emails, and how your recipients have opened and processed your emails. The recipients' reactions to your emails directly affect your sender domain reputation, which in turn determines whether you can argentina telegram database continue to send emails. All email-related information, from the content of the email to spam complaints, will have an impact on your reputation.
Therefore, it is crucial to know how to avoid these problems. Here, we will introduce effective techniques to avoid emails being filtered and marked as spam.

Reasons for being spam:
Spam is generally defined as unsolicited mass email sent to unwanted recipients for the purpose of spreading malware or conducting phishing campaigns. Spam has the following main characteristics:

1. Unsolicited emails;
2. Invisible headers;
3. Grammatical and spelling errors in email content;
4. Requests for suspicious behavior or information;
5. Bulk sending (more than 10 recipients);
6. Anonymous senders;
7. Spam email subjects;
8. Overly bright email bodies with many pictures, colors, and fonts;
9. Multiple links in emails;
10. Emails with irrelevant or suspicious attachments.

All of these factors can affect the deliverability of your emails.



Tips to avoid becoming spam:

1. IP Restriction
◆ IP reputation check