Characteristics of a decision maker in sales

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A farm owner who wants to sell roses to a flower shop should contact the person responsible for planning the purchases at that shop.
A marketer wants to invite a company to participate in an exhibition. He needs to contact the event manager or the company owner.
The owner of a shoe store wants to rent a space in a shopping center. He should discuss this with the rental manager or the owner of the shopping center.
As a rule, when we talk about decision kenya telegram number database makers, we mean selling a product or concluding a deal.



This person decides whether a deal will be concluded. Many people think that the decision maker in an organization is either the CEO or the business owner. In fact, they can be people of different positions. It all depends on the type and scale of the deal, the specifics of the product or service, and other factors.

Here are some examples of decision makers who are not business owners:

Purchasing Director . He selects and orders materials, components, spare parts and other things.
Head of the administrative and economic department . He buys stationery, paper, furniture and other items for the office.
IT Director . He manages the purchase of computers, office equipment and communication services.
Marketing Director : He manages the budget for marketing products and advertising.
To determine who the decision maker is, refer to the product characteristics and/or its purpose. For example, if you offer office equipment, you should contact the head of the business department, the IT director, or the purchasing director. If your product is marketing automation systems, contact the head of the relevant department.