You will introduce the challenges facing digital signage?

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Privacy and Data Protection Challenges
As facial recognition technology and personal data become more widely used, issues regarding consumer privacy protection have emerged. Companies need to take appropriate data protection measures and create an environment where consumers can use their services with peace of mind.

Cost Issues
The introduction of digital signage requires initial costs, which is a major investment, especially for small and medium-sized businesses. Even after introduction, the costs band database of maintenance and content updates remain an issue, so the key is how to operate these systems as efficiently as possible.

summary
Digital signage has evolved from a simple electronic bulletin board to an advanced marketing tool, and has become an important means for businesses to communicate with consumers in real time. By utilizing dynamic content and targeting functions, it can stimulate consumer purchasing desire more effectively than traditional advertising methods. In addition, technological innovations such as AI, IoT, and 5G will make digital signage even more advanced in the future, expanding the possibility of providing more personalized advertising experiences. This will enable companies to improve their marketing effectiveness and strengthen their competitiveness.