Well, it's true that we could make a "Top 50" (or a hood 50 if you have a sense of humor) by listing the tools to manage your SEO (Semrush, Moz...), social networks (Hootsuite...), your projects (Clik Up, Trello, Asana, Teamwork...), your after-sales service/helpdesk (Hubspot, Zendesk, Jira...), monitoring and e-reputation, those to perform in how to build phone number list social selling or better collaborate with your teams (Slack, Teams for example), or even the countless tools to curate content, analyze data or create images and infographics.
The list is long, and you know Santa Claus is in high demand. That's why we're giving you the list of 9 essential marketing tools in our eyes, and let's be honest, those that add sparkle to our lives as marketers.
An efficient and high-performance website with a real CMS boosted by AI
Your website is everything at once: your showcase, your prospecting tool, your media, your communication support, your e-commerce and your best business provider . It goes without saying that it works 24/7 and 365 days a year, even during the holidays .
But for this tool to be as sharp as the scissors that delicately trim Santa 's beard , the following 6 elements must be taken into account :
The objectives must be clear : awareness , increase in turnover, enchant customer relations , boost lead generation
the technique must be impeccable : favor sites built to generate business , adapted to mobile (responsive), well referenced and easily administrable like the Hubspot Content Hub for example which allows you to write content and to be supported by native AI
digital strategy and data analysis must guide your choices
priority must be given to the production of qualitative and relevant content (podcast, blog, images, etc.) for your audience, particularly on your blog.
resources must be quickly accessible: customer case studies, technical sheets, calculators, etc.
forms must be linked to CRM