Sportswear for women

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New product categories
By expanding into new product categories, Under Armour can tap into adjacent markets and reach a broader audience. By venturing into outdoor gear, such as hiking or camping gear, the brand can target outdoor enthusiasts and capitalize on the growing interest in outdoor activities.

Additionally, by expanding into lifestyle accessories, such as bags, sunglasses or watches, the brand can offer complementary products that align with its athletic image and lifestyle brand positioning. It can also consider wellness-related products, such as fitness trackers, recovery tools or nutritional supplements, which can position Under Armour as a holistic health and wellness brand, appealing to individuals seeking a well-rounded approach to their active lifestyle.


The increasing demand for women’s activewear presents a significant growth opportunity canada phone number data for Under Armour. By focusing on this market segment, the brand can create tailored products that meet the specific needs and preferences of female athletes and fitness enthusiasts. This includes the use of moisture-wicking fabrics, supportive designs and inclusive sizing options.



What’s more, emphasizing inclusive marketing campaigns and partnerships with female athletes can help build brand loyalty and resonate with women seeking representation and empowerment in the sports and fitness industry. By capitalizing on the growing interest in women’s activewear, Under Armour can strengthen its position and capture more market share.