The role of cultural characteristics

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One of the most important aspects is adapting the strategy to the cultural characteristics of the target market. This includes:

Language and communication: Localizing content is crucial. Engaging professionals, such as a translation agency, will make this process much easier.
Social norms and values: products and services must meet consumer expectations and iraq consumer email list preferences. Ignoring the socio-cultural context will lead to a negative reaction.
Emotional connection: It is important to create communication strategies that identify the “pain” of consumers. This can be implemented through advertising, PR campaigns, and online promotion.
Companies that ignore these aspects risk losing a significant portion of potential customers. Adapting a product or service allows not only to scale the business, but also to create a positive brand image.

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