Quality Score we manually compiled data

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After all it makes sense if you can make a bigger profit with higher click volume instead of dollars per click. To quantify the relationship between Quality Score and from hundreds of customer accounts equivalent to approximately $100 million in annual spend. We then plotted each campaign’s average cost per conversion against impression-weighted Quality Score. Here’s what it looks like The cost per conversion data shows a very strong relationship between average cost per conversion and average quality score.

The higher your Quality Score, the lower your average cost cyprus mobile phone number list per conversion will be. The table below shows the impact of Quality Score compared to average Quality Score on cost per action rather than conversion or acquisition. Crack: Note that if your Quality Score is below average you'll essentially have to pay a penalty - each conversion is higher than the advertiser's average number of conversions. Simply put, your cost per conversion will decrease on average for every quality score above your average score. Conversely, your cost per conversion will increase each time your Quality Score falls below the average.

It’s worth pointing out that I didn’t see a huge difference in average conversion rate versus Quality Score. I found that keywords with high Quality Scores had only slightly higher conversion rates than keywords with low Quality Scores. Key Takeaways Lower CPA is primarily due to lower cost per click which is a direct result of Quality Score. Hey! If you don’t want to read the whole article right now why not download it in a format that you can read on the train, plane, or somewhere else without internet? How is Quality Score Calculated? Hopefully by now you’re convinced that Quality Score plays a big role in your account. Most important indicators have a huge impact.