How to attract young customers to buy in-store

[jisansorkar8990]

Knowing how to attract customers who have been buying from your store for years is very important. After all, it shows that your store has something different and that you know and recognize the consumers who loyally support your business.

However, any business that aims to grow needs to always be looking to attract new customers. Remember that we are not talking about leaving traditional customers aside, but thinking beyond them. And, to do this, it is important to reach and win over new generations. So, you need to think about where they are and show up.

So, if you understand the importance of thinking about and attracting the new generations, you're in the right place. In this week's article, we'll help you with tips and teachings on how to attract younger customers to buy from your physical store.

Do you like the idea of ​​learning more about the subject? Then get your notes ready.

Happy reading!

WHO ARE THE YOUNG PEOPLE OF GENERATION Z?
Generation Z includes young people aged 8 to 23. In other words, they are the new buyers of today. And what is interesting to understand about this? Our tip is that you understand who they are, their characteristics and where they are present.

We have separated some very important points about them that you need to know:

1. They are practical and seek to satisfy needs in a more immediate way;
2. They carry their individuality with a great deal of weight. Focus on “who am I”;
3. They are very present in the digital environment. That is where they really meet;
4. They adopt language codes that are very much based on the internet, with memes and emojis;
5. They like to be part of different groups that share their ideals.
This is a generation that is extremely questioning of the truth. Therefore, they will only buy and consume content that is authentic and that matches what they think. That is why it is so important to understand them from their essence.

YouTube video
SO HOW TO ATTRACT YOUNGER CUSTOMERS?
For retailers looking to work with and attract younger customers , it is important to keep in mind that there are some challenges ahead. The main one, without a doubt, is digital transformation. After all, you need to be where they are most.

In addition, we have separated some important tips to get their attention:

1. KNOW YOUR AUDIENCE IN DEPTH:
This is a stage in which we have already actively helped with a brief summary of who the new generation is. However, more than that, always seek to be up to date and understand who they are, what their pain points are and what they expect from you.

2. IMPROVE THE VISUAL APPEARANCE OF YOUR ESTABLISHMENT:
Even when talking about physical stores, it is important to focus on their appearance inside the store and also on the social networks that talk about them. This is an age group that pays attention to details, with a well-kept visual identity. In addition, when it comes to the facade of your store, it is a good idea to invest in improvements from time to time.

This is because, over time, people tend to get used to 99 acres database what they see when they pass by. Therefore, changes are essential to attract attention.

3. USE (A LOT OF) SOCIAL MEDIA TO ATTRACT NEW CUSTOMERS:
If you have a store, you don't need to view the internet and social media as just another threat or sales channel to worry about. Using digital marketing tools, you can also use the network to promote your business, increase your sales and even gain new customers.

The internet offers several opportunities to make your brand better known. Even if you don’t sell through e-commerce, it’s always a good idea to have an official website for your store. In addition, using social media makes all the difference for this new generation of consumers to feel identified. A good idea is to keep a blog to explore inbound marketing strategies by offering relevant content to your target audience.

? Having trouble attracting new customers and sales to your store? Check out the special guide that will help you find new customers, as well as practices that will help you differentiate yourself from the competition and boost sales. Download it below!

CAN CREDIT CREDIT ATTRACT YOUNG PEOPLE?
Although we at Meu Crediário have always defended that it is interesting for the customer to return to the store to pay the credit, because this encourages new purchases, it is necessary to understand consumers and their needs.

Whenever we have had contact with younger customers, they have reported that they do not like to return to make payments and that this is indeed a deterrent. Therefore, it is essential to listen to these reports and adapt to other models.

We seek to develop a technological service precisely to enhance the customer experience. Working with digital credit, we have the ability to bring this experience to the market, also helping stores in this more satisfactory delivery. We have always been very committed to credit analysis , for example, but we also realized the need to speak the younger and more technological language.

The moment you transform your credit sale into an experience that is as fast as a credit card sale, you deliver an even better experience. We are in a generation that also values ​​speed. That is why it is important to “debureaucratize” information.

To understand even more about this topic, I invite you to watch the full video on the channel.

Are you going through something similar and want to improve your store technology and processes? Contact our team of experts and find out how Meu Crediário can transform your business.

We hope you enjoyed it. A big hug, good sales and see you next time!