What is integrated communication?
Posted: Thu Jan 23, 2025 7:14 am
Integrated Communication , Digital Marketing , Posts about Integrated Communication , Posts about Digital Marketing
Integrated communication is a set of strategies that meet the need for change currently present in many companies, whether small, medium or large. It is quite common in corporations for communication activities to be divided into individual areas.
What is also common, and even more dangerous, is when these sectors start to speak different languages to each other, despite dealing with the same company. You can think differently; you can't act differently!
The corporate world is constantly evolving, and in order to progress, it undergoes constant changes and adaptations. And integrated communication is yet another of these changes necessary for the rcs database running of communication within companies.
If the internal marketing team, responsible for managing communications within the corporation, can count on an integrated communications agency , it eliminates the need to hire a press office team, an advertising agency and a digital marketing agency to meet its demands, for example.
The origin of digital marketing agencies
How digital marketing agencies came about
In this context, it is important to understand a little about the role of digital agencies , which, despite dealing with marketing, came to deal with something that, until then, was completely new: the digital environment. Their independence from traditional marketing was very important for exploring their maximum potential. Now, the time has come to walk alongside the traditional.
With the advent and popularization of the internet, especially from the 2000s onwards, companies needed to think digitally. Simply having a website and saying they were online was not enough; they needed to have qualified professionals who were prepared to make correct use of the tools that were emerging every day.
In other words, specialized labor was needed, capable of understanding each case with a critical eye, planning a campaign and executing it, making the most of digital platforms and their potential to generate business.
As a result, several digital marketing agencies emerged and professionals began to specialize in the area, focusing exclusively on the online universe. This was great, but it no longer makes sense for companies when there is no connection with the offline world, that is, when communication is not integrated.
Integrated communication in practice
Integrated communication in practice
There is no doubt that the virtual world is extremely powerful: this has been proven more than once over the years. However, your actions will yield better results if your work is based on the offline environment. Digital marketing implementation strategies , therefore, have their origins in traditional marketing, adapted to the online world.
Integrated communication is a set of strategies that meet the need for change currently present in many companies, whether small, medium or large. It is quite common in corporations for communication activities to be divided into individual areas.
What is also common, and even more dangerous, is when these sectors start to speak different languages to each other, despite dealing with the same company. You can think differently; you can't act differently!
The corporate world is constantly evolving, and in order to progress, it undergoes constant changes and adaptations. And integrated communication is yet another of these changes necessary for the rcs database running of communication within companies.
If the internal marketing team, responsible for managing communications within the corporation, can count on an integrated communications agency , it eliminates the need to hire a press office team, an advertising agency and a digital marketing agency to meet its demands, for example.
The origin of digital marketing agencies
How digital marketing agencies came about
In this context, it is important to understand a little about the role of digital agencies , which, despite dealing with marketing, came to deal with something that, until then, was completely new: the digital environment. Their independence from traditional marketing was very important for exploring their maximum potential. Now, the time has come to walk alongside the traditional.
With the advent and popularization of the internet, especially from the 2000s onwards, companies needed to think digitally. Simply having a website and saying they were online was not enough; they needed to have qualified professionals who were prepared to make correct use of the tools that were emerging every day.
In other words, specialized labor was needed, capable of understanding each case with a critical eye, planning a campaign and executing it, making the most of digital platforms and their potential to generate business.
As a result, several digital marketing agencies emerged and professionals began to specialize in the area, focusing exclusively on the online universe. This was great, but it no longer makes sense for companies when there is no connection with the offline world, that is, when communication is not integrated.
Integrated communication in practice
Integrated communication in practice
There is no doubt that the virtual world is extremely powerful: this has been proven more than once over the years. However, your actions will yield better results if your work is based on the offline environment. Digital marketing implementation strategies , therefore, have their origins in traditional marketing, adapted to the online world.