Prepare your GTM server for peak load

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2. Prepare the GTM server for peak load.
If you are using a server-side tag manager ( I hope you are, because otherwise it is not clear how your marketing works, considering that a visitor from Safari only lives 7 days in your analytics ), scaling the infrastructure is critically important during this period. Do not forget that the required server capacity is calculated not based on average load, but on peak load. Use the data from the past year to predict it and take it with a margin. If you are using cloud infrastructure, such as Google Cloud Platform, you are lucky - use autoscaling. Otherwise, it is worth involving an administrator to help with the assessment and prepare the system for peak loads.

Unfortunately, I was unable to find publicly available information specifically fo mexico customer email list r Ukraine, but in the screenshots below you can see how the load on e-commerce sites increases during this period:

in USA


and Great Britain
Prepare your GTM server for peak load


The screenshots are from Cloudflare's research, which you can read at the link . There is also information on other countries and verticals. Of course, the increase in load on your site is due to increased traffic, which in turn generates more events for your analytics and marketing systems, which are processed by the server-side tag manager.