Digital Marketing on LinkedIn: Why is it so important?

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Digital Marketing , Posts about Ads , Posts about Digital Marketing
LinkedIn is known for having been created with a very specific purpose. While other social networks seek to connect people, the professional network seeks to focus not only on the connection between users, but mainly on the professional objectives involved in these contacts. Therefore, the personal profile highlights your resume, courses and professional achievements, in addition to allowing you to clearly state your position, where you work and responsibilities.

However, this network is a great tool for companies looking to reaffirm their brand in the eyes of professionals and the market. On LinkedIn, you can create a page and feed it with content in lawyer database formats: video, image, text and link. The same formats are present on most social networks, but here, with much more focus on the quality of what is shared and posted. Therefore, the first step in thinking about a digital marketing strategy on LinkedIn is content.

Create the content your audience is looking for
People who visit LinkedIn are looking for more than just memes and family photos. It’s important to remember that these users are looking for new information, quality content, and relevance. Try to analyze what your followers are liking and what’s being talked about the most on the network. Stay on the most talked about topics and be a reference in your niche. Producing good digital content can be crucial for user interaction and engagement with your company.



Examples of LinkedIn ad formats.

Invest in LinkedIn ads
It wasn't long ago that the network released the possibility of advertising. Although they are more expensive than those on Facebook, for example, they offer more complete targeting and the possibility of reaching a much more qualified audience. Regarding LinkedIn ads, there are specific formats and particular characteristics:

Ad formats
Basically, there are two different types of ads available on LinkedIn: sponsored content, which increases the visibility of the content produced, and traditional ads that appear on the sides of the platform and are great for offering products, for example. The format chosen is directly related to the objective set for the strategy.

Choosing between CPC or CPM
CPC is the cost per click, that is, the advertiser pays for the final click on the ad displayed. This would be the last stage of interaction within LinkedIn – after that, the strategy focuses on the page the user is visiting. CPM, on the other hand, focuses on reach, on the visualization of your content. Therefore, the choice between these two is quite clear: the search for conversion or reach. In both cases, it is important to think about good audience segmentation; therefore, it is important to have a specialized and experienced agency to manage your ads.



LinkedIn campaigns applied in carousel format for Cataldo Siston, a Fizzing 360º client.

Invest in creativity
No ad, no matter how well targeted, will have a good result if it doesn't have visual communication that creates a connection with the audience. Therefore, it is important to invest in creativity and segmentation tests: use different pieces for the same audience and analyze which one converts more or less. Advertising work is daily and requires monitoring.

Hire an agency that knows what they are doing!
Hiring the ideal agency for your business depends on many factors, but it is important that you know the portfolio of services and the expertise of the team that will take care of your image. Fizzing 360° is a digital marketing and integrated communications agency with experience in managing ads on different social platforms. We are also Google partners and have a creative team that will surprise you. Get in touch with our team of experts!