Send this email a few days after the second email. Co-Marketing Email Co-marketing is a form of strategic partnership between brands to expand their marketing reach. For example, two companies might collaborate on a piece of content or a campaign. This way, each brand can reach the other brand’s audience, ultimately generating more leads than they would if they did this alone. That is, these types of marketing emails are solely dedicated to promoting joint marketing programs.
See this sample email and corresponding student data landing page: Noda and VTech Cloud Migration White Paper Note that this email highlights a joint marketing effort by both brands. Their logos are prominently displayed at the top of the email. The email copy also emphasizes collaboration using first person plural possessive adjectives ("our"). Co-marketing emails are co-written to ensure they comply with each brand’s editorial guidelines.
You’ll also need to build a landing page to share. To help you determine which leads are coming from where, you can establish unique tracking URLs. New Product Launch Emails These types of promotional emails are designed to introduce your latest products to your subscribers. What is your end goal for sending them? Of course, to convince subscribers to buy. If you plan to use these messages as part of an email marketing strategy, you'll need to emphasize the benefits of your new products to ensure they're effective.