The real project of a company website

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Web agencies and web designers often clash with clients who write their own website texts. Many clients entrust the creation of their website without first thinking about the texts, the content to be produced. is the content: what the website is about, what it sells and to whom, what it is for. These are the contents: designing a website means designing its structure, that is, which pages to create. Studying a hierarchy between pages to make navigation more intuitive and logical for users. Also study the effectiveness of the texts.


Study the best way to write them, to make them zimbabwe business email list
suitable for the potential customer and above all convincing. The Concept of Persuasive Copywriting In these cases we talk about persuasive copywriting , even if this term could make you think of a copywriting by a huckster, of texts that want to convince you to buy something useless and unsuitable. In reality, persuasive copywriting aims to deliver a clear and direct message to the customer, a message that highlights the real value of the product or service, with colloquial and “conversational” language that puts the reader at ease.