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Is Instagram the right social network for my business?

Posted: Thu Jan 23, 2025 8:34 am
by shukla7789
Integrated Communication , Posts about Integrated Communication , Posts about Media and Social Networks
Instagram is a rapidly growing social network that is 100% focused on images. If your product or service can produce good illustrations, high- quality photos, interesting videos and visual content that can attract your customers, then you need to take advantage of this tool to communicate with and inform your audience.

Instagram has become a very interesting advertising platform for companies in various business segments and has helped everyone from freelancers to e-commerce businesses to increase their profitability. Advertising resources have increased even more since Facebook purchased Instagram. Now, the two social networks exchange information and data, and end up favoring those who work with Social Ads and Instagram Ads .

In this sense, business posts on Instagram need student database professional support, from strategies to attract followers who are genuinely interested in products and/or services to the study and knowledge of the social network's algorithms to generate concrete sales and increase a brand's financial gains.

Brazil has 50 million Instagram users, all hungry for quality posts. The social network has a high engagement rate, with people interacting, asking questions, commenting and sharing corporate posts. According to data collected by Instagram itself, 50% of interactions are made within 6 hours of the post being published!

How to do professional work to boost your business on Instagram?
An integrated communications and digital marketing company offers specific solutions for creating a complete strategy, according to the client's business segment. With appropriate technology, it is possible to link a website, Facebook page and Instagram account, with the aim of encouraging the attraction of new customers and, most importantly, making more sales.

To boost a brand, store or service provider company, it is necessary to carry out some tasks:

frequent posting of interesting images on Instagram;
posting 1 video per week;
creating Stories on Instagram;
choosing good descriptions and hashtags.
Images should always be accompanied by descriptions of the product or service. In addition, positioning can be improved by using #hashtags, an important tool for tracking your audience. Other benefits of Instagram for businesses :

It is a social network that allows excellent segmentation, so the advertisements carried out by a company, in a professional manner, are personalized and improve conversions;
large growth in followers per month on the social network, around 1 million;
StoryTelling on Instagram works very well to present, with visual and interesting stories, the concepts of a brand and/or products, to build and/or expand its reputation;
It is possible to advertise through Instagram Ads .