How credit helped expand the Mercadão dos Óculos chain in Rio Grande do Sul

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In 2015, businessman Vilson Brauwers opened his first franchise of the Mercadão dos Óculos chain in Lajeado (RS). From the beginning, he tried to offer credit in the store, but almost ended up giving up on this sales method.

Today he recognizes that credit was one of the main factors overseas chinese in australia data in the success of the business, driving the expansion of the chain to the current seven stores in the interior of the state and in the metropolitan region of Porto Alegre.

“We have two other units ready and set up, waiting for the pandemic to pass before opening. And three more new stores are in our plans for 2022,” celebrates the store owner.

He recalls that, in the beginning, the credit system only brought problems and says that a change in strategy was necessary to finally start reaping the benefits of selling on installments.

In this article, you will learn how this happened and why today Vilson does not exchange his own credit for any other means of paying for sales in installments.

In addition, you can watch the retailer himself telling his story on our YouTube channel, when he participated in the Papo de Crediário program and spoke with our CEO, Jeison Schneider.

Click play and check it out!

YouTube video
Mercadão dos Óculos franchise seeks a specialized solution
Vilson says that he started working with his own credit using the resources of the store's own internal system, which he used to issue invoices.

Firstly, as he did not have a specialized credit solution , but rather a module within a generic store management software, he faced many difficulties with the operation.

“It was very complicated to check customers’ CPF numbers and determine limits for granting credit,” says the store owner, who was also responsible for carrying out all collection actions .

With that, Vilson even thought about giving up selling on credit.

Until he decided to look for a system to manage sales analysis and found the ideal solution for his business in Meu Crediário .

“Today we can have a very good idea of ​​credit, how much we can offer the customer and how far we can go in terms of installment terms,” says the businessman.

Own or outsourced credit?
During this period of change, Vilson even considered adopting the outsourced service of companies that offer guaranteed credit.

As an optician's shop works with a higher average ticket, compared to a clothing or shoe store, he feared that the risk of maintaining an operation with his own resources would be too high.

But over time he realized that he could manage this risk and keep defaults under control .

Furthermore, only with your own credit system would you be able to facilitate payment and give more credit to the customer.

“Today we can easily convert a purchase of R$300, R$400 into a ticket of R$1,000 or even R$1,500,” says Vilson.