And who brings the money?
The main task of a marketing director is to think about customers who bring in money. This does not mean running after the customer. You need to create communications that will allow the company to earn more. Accordingly, if the goal of a marketing director is to be a good, cool communicator and communicate with customers, then it is also important to understand who your internal customer is.
Marketing Director – Ambassador of the company's customers
For example, when a person gets a job, they should become an ambassador for switzerland customer email list the company's customers and think about how to attract people to the business, how to retain them, and how to get them to spend money in that business.
Marketing Director and Shareholders
It is also necessary to think about what requests the shareholders have. Even before coming to the interview, I recommend that the marketer conduct research and find out what the company does, what the shareholders do, what their goals are besides getting money, what they think about, what their psychological profile is, what brands of cars they like, etc.
What is the Marketing Director responsible for?
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