Remarketing is essential
Posted: Sun Dec 22, 2024 7:05 am
This ease of conversion is not found in any other communication medium, so it is a differential factor that must be taken into account.
There are several tips on how to create a good CTA . The main ones are these:
Optimal location : according to official studies, the location that works best is at the end of the email and if we are talking about a specific product, also inserting a CTA in its image.
Visibility : Another tip is that the CTA should stand out; it should be clearly visible in the email. Although, be careful! Yes, it should stand out, but we can't make it clash with the rest of the email. If the background of the newsletter is light blue, for example, we should look for a color for the CTA that matches this color, because if not, it can be annoying for readers.
Writing : In addition to watching your spelling, there are two verb tenses that adapt very well to Call To Action and it has been proven that they work best: the imperative and the present indicative in the second person singular. For example, Book here .
Rise to the Top of Mind
Aside from direct sales, email marketing companies also allow you to put yourself in the Top of Mind of your client portfolio. What does this mean? That when you send promotions or messages to your contacts, even if they don't open your email or end up buying from you, they will receive an email from you in their inbox, with the name of your business.
This detail is very important, since when the user has the need to buy any product or service related to your sector, the first brand that will come to mind is yours.
[Tweet “#EmailMarketing campaigns help you build customer loyalty”]
Another detail to note is that without email marketing philippinen vorwahl whatsapp companies this would not be possible; the applications of these companies are what allow you to send mass campaigns and, above all, ensure that your email reaches your clients' inboxes.
If you decide to send your emails yourself, it will take much longer and you will most likely end up in the spam folder because they do not have servers as powerful and with as good a reputation as those of email marketing companies .
It often happens that our potential customers visit our website, are interested in an item and add it to their shopping cart, but end up leaving the page without having purchased it.
This happens to 70%-80% of people who add a product to their shopping cart. What solution can we implement to prevent this from happening again? Remarketing.
It consists of sending an email to those contacts who almost bought from us, so that they end up buying those products that interested them at the time and they were predisposed to buy them. This method is very effective, recovering between 15% and 25% of the cases.
So, we can see that email marketing companies can generate an increase in sales in your e-commerce with their profits and, consequently, an increase in your profits. In addition, as we have said, it requires a low investment, so there is little to lose and much to gain.
There are several tips on how to create a good CTA . The main ones are these:
Optimal location : according to official studies, the location that works best is at the end of the email and if we are talking about a specific product, also inserting a CTA in its image.
Visibility : Another tip is that the CTA should stand out; it should be clearly visible in the email. Although, be careful! Yes, it should stand out, but we can't make it clash with the rest of the email. If the background of the newsletter is light blue, for example, we should look for a color for the CTA that matches this color, because if not, it can be annoying for readers.
Writing : In addition to watching your spelling, there are two verb tenses that adapt very well to Call To Action and it has been proven that they work best: the imperative and the present indicative in the second person singular. For example, Book here .
Rise to the Top of Mind
Aside from direct sales, email marketing companies also allow you to put yourself in the Top of Mind of your client portfolio. What does this mean? That when you send promotions or messages to your contacts, even if they don't open your email or end up buying from you, they will receive an email from you in their inbox, with the name of your business.
This detail is very important, since when the user has the need to buy any product or service related to your sector, the first brand that will come to mind is yours.
[Tweet “#EmailMarketing campaigns help you build customer loyalty”]
Another detail to note is that without email marketing philippinen vorwahl whatsapp companies this would not be possible; the applications of these companies are what allow you to send mass campaigns and, above all, ensure that your email reaches your clients' inboxes.
If you decide to send your emails yourself, it will take much longer and you will most likely end up in the spam folder because they do not have servers as powerful and with as good a reputation as those of email marketing companies .
It often happens that our potential customers visit our website, are interested in an item and add it to their shopping cart, but end up leaving the page without having purchased it.
This happens to 70%-80% of people who add a product to their shopping cart. What solution can we implement to prevent this from happening again? Remarketing.
It consists of sending an email to those contacts who almost bought from us, so that they end up buying those products that interested them at the time and they were predisposed to buy them. This method is very effective, recovering between 15% and 25% of the cases.
So, we can see that email marketing companies can generate an increase in sales in your e-commerce with their profits and, consequently, an increase in your profits. In addition, as we have said, it requires a low investment, so there is little to lose and much to gain.