They buy online from their smartphones
It's a fact that Millennials love to shop online . Most of them wouldn't make a purchase without their mobile device. 87% of them have their smartphone with them, according to a study conducted by Mitek and Zogby Analytics.
Similarly, according to data published by Chase, 83% of this generation make impulse purchases . This may be due to their need to fill an incessant void in their being or the vulnerability of their personality.
Millennials' Internet behavior is obsessive, especially for those who carry their smartphone, as 80% of them say that checking their mobile device is the first thing they do when they wake up.
If you don't provide a good experience, you're out.
Retailers that do not offer a good experience to mobile users are in a very sad situation, as they will not have an impact on this generation that values sites that allow them to make purchases from their mobile devices.
In relation to this point, Burst Media states that 27% of Millennials on the Internet consult company websites from their devices several times a day , while 20% do so only once a day.
Millennials on the Internet: Social media influences their purchasing decisions
Unlike Baby Boomers, Millennials online will rely 5 times more vietnam telegram on social media interactions to complete a purchase. 20% over 5% of those born after World War II (1945-1965)
45% of Millennials on the Internet rate websites that present advertisements or social networks with direct promotions related to their purchase as a negative experience.
They find it invasive and disruptive to their normal activities. An article published by Nielsen, a leading information and measurement company, states that Millennials on the Internet leverage their social media knowledge to get what they want .
They enjoy the benefit of social media in terms of cost of use, without sacrificing quality of service and good experience. Specifically, 35% compared to 7% of Baby Boomers.
Unlike Baby Boomers, 44% of millennials are willing to join brand loyalty programs . They are also willing to speak well of a brand if it has met their expectations, specifically 49%.
Younger Gen Yers opt for products from brands that understand their needs based on previous purchases.
What millennials buy
It is now an irreversible fact that Millennials on the Internet have changed market trends, the way of selling and buying a product has changed forever. Also the way in which brands create strategies to approach the public.
It has become the driving force behind consumption and brands are looking for ways to turn them into their consumers.
After explaining certain aspects of their purchasing habits, I am now going to tell you what millennials want to consume or buy . Let's get started.
One of the aspects that most concerns this community of young adults is health. Their habit of consuming healthy foods has become a trend.
It is not known for certain what has promoted the consumption of organic or healthy foods, because their past generations (Baby Boomers and Generation X) did not have the slightest concern regarding the consumption of organic foods or leading a healthy life.