There is no reason not to do data-driven email marketing; You always need to measure your results to see if the right message was sent to the right audience. If the campaign results are poor, then in most cases brands have chosen too broad an audience. In terms of segmentation, I have seen open rates increase from to simply by selecting a better segment for email campaigns. Viivika Lumberg Viivika Lumberg, CMO at CostPocket. Benefits of Data-Driven Email Marketing As data is often useful on its own, email marketing strategies supported by it can significantly improve the performance of your entire promotion.
It's time to look at these benefits. Data-Driven afghanistan telegram database Decisions Increase CTR The first thing you'll notice after you start using data more actively and thoughtfully in your emails is an increase in CTR. Working with data and segmentation significantly increases the CTR of email campaigns, specifically by all thanks to the analysis of existing data and a more personalized experience for everyone, since you understand what audience segments you have and what they want to see in the emails.
In my personal experience, data-driven strategies have had a significant impact, especially on open rates, which increased by to . More personalized subject lines also generated a improvement. Additionally, focusing on pain points in the body of the email and showing how your products or services can solve them has proven to be highly effective. Inna Boholiubova Inna Boholiubova, Head of Marketing at Mindy Support. Data-Driven Marketing Increases ROI As we mentioned above, a clear understanding of your audience and their preferences is the foundation for creating personalized email campaigns.