For us, small entrepreneurs, this means that we must constantly monitor the latest trends, adapt to changes, and introduce innovative approaches to remain competitive in the market.
Rapid technological developments and changing consumer preferences are forcing us to think outside the box, find new ways to capture audience attention, and build deeper connections with customers.
How to achieve successful online sales and content strategy is among the most important elements.
How to achieve successful online sales and content strategy is among the most important elements.
Today I'm sharing with you 4 trends that will shape the future of content marketing:
1. SHORT VIDEOS WILL BE A KEY ELEMENT OF MODERN CONTENT MARKETING
Videos are undoubtedly the most popular and dominant type of content.
Recent research into why videos are so popular has shown:
Videos capture the attention of your audience and keep visitors on your site or platform longer, meaning people watch the content for longer.
They attract more visitors to websites or social networks, which increases the total number of visitors (traffic).
They effectively engage with their audience, leading to more people becoming interested in products or services and becoming potential customers.
The effectiveness of videos in showcasing products or services encourages people to buy, increasing sales more than ever before.
Increased popularity of short videos
Short videos are gaining popularity among content used in digital marketing.
As many as 33% of marketers plan to invest more in short videos than in any other social media strategy in 2024.
Short videos immediately capture the audience's attention and convey information quickly uk mobile phone database and effectively, making them highly engaging for viewers.
How to incorporate short videos into your marketing strategy.
Humans are highly visual creatures, so videos are incredibly engaging. They combine graphics, text, speech, music, and other elements, increasing audience engagement and stimulating the brain more than text alone.
Here are some ideas:
Create instructions for using your products or services.
Encourage user-generated reviews.
Introduce new product features.
Show how one of your projects is being created.
Share your office life through mini vlogs.
Subtitles are also important
Don't forget about subtitles. More and more people are watching videos on the go, usually without sound. Subtitles make videos more accessible and improve SEO by being indexed and providing a source of keywords for search engines.
Still doubting the power of videos?
Here are some more statistics from the Wyzowl State of Video Marketing 2022 report:
94% of marketers say videos have increased users' understanding of their product or service.
93% of marketers saw an increase in brand awareness.
87% of marketers report an increase in traffic.
86% of marketers say videos generate leads.
81% of marketers saw an immediate increase in sales.
Online workshop Creating video content for beginners
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2. QUALITY CONTENT WILL GIVE YOU A COMPETITIVE ADVANTAGE IN THE AGE OF ARTIFICIAL INTELLIGENCE
Content created with artificial intelligence is becoming more widespread, which opens up the opportunity to better focus on the quality of content and thus stand out from the crowd.
The reason for the prevalence of artificially generated content is simple: tools like ChatGPT and other large language models allow content creation to be done faster and cheaper than ever before. These tools are very efficient at creating large amounts of content in a short time, which is attractive to many companies.
However, this content often has the disadvantage of being generic and lacking in information. Such content often fails to fully engage users or build trust among the audience.
This trend could be a great opportunity for brands committed to creating quality content. Content created by real people is more authentic. People appreciate knowing that a real person is behind the content, who has invested their time and knowledge into it.
Such content is often richer, more in-depth, and tailored to the specific needs of the audience.
Additionally, Google's emphasis on experience, expertise, authority, and trust prioritizes quality content, which can lead to better search engine rankings.
Recording of the Chat GPT for Marketing online workshop
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3. CHANGES TO GOOGLE SEARCH RESULTS DISPLAY (SGE)
Google is introducing a new interface called SGE (Search Generative Experience) that displays ChatGPT-like answers at the top of search results pages. This interface answers users' questions and allows for further queries.
SGE will change the way people use Google.
Experts predict that people will click less on classic search results, ads will be less visible, and users will ask more specific and longer questions.
Because of these changes, it will be crucial for your content to appear in the results displayed by SGE.
Here are the key strategies to achieve this goal:
Showcase your experience, expertise, authority, and trustworthiness. Your content should be accurate, authoritative, and trustworthy, as Google prioritizes such content.
Use schema markup and other forms of structured data to make it easier for Google to understand your website. This increases the likelihood that your content will be included in SGE results.
Go deep into specific topics, as Google is more likely to use your page to answer detailed and long-tail searches.
Since SGE can reduce traffic to your website, you need to ensure that you convert as many visitors as possible into customers. This includes improving the user experience, clear calls to action, and effective sales funnels.
4. SOCIAL NETWORKS WILL BE AT THE CENTER OF CONTENT CREATION AND DISTRIBUTION
Instead of creating content for your blog, website, or other traditional channels, focus on creating content that is specifically tailored for social networks such as LinkedIn, TikTok, X (formerly Twitter), Facebook, Instagram, etc.
Through social media, you can directly interact with your audience in real time, answer questions, participate in conversations, and receive immediate feedback. This builds trust and creates a more personal relationship with users.
Creating content for social media is often less demanding and more cost-effective than writing long-form copy. You can quickly create content and tailor it to current events or trends.
Short posts on social media can be very effective in conveying key messages, advice, and information, as users are used to receiving short and quick information.
Such an approach brings greater flexibility, speed, and adaptability to the content marketing strategy and emphasizes direct and genuine communication with users on social networks.
Success in content marketing will be based on adapting to rapid changes and taking advantage of new opportunities. With short videos, you will effectively attract attention and increase your brand recognition.
In the age of artificial intelligence, quality, authentic content will stand out and build trust. Changes in Google search results will require adjusting strategies to maintain visibility and authority.
Social networks will enable direct and authentic communication with customers, which will strengthen relationships and loyalty.
With a strategic approach and a good strategy, you will be able to successfully address your audience and achieve your business goals.
I'll tell you more about the strategies that will work in 2024 and how you can help yourself with your content with new AI tools in a practical webinar on Wednesday, June 19th.