retargeting in salesIn this busy and distracted digital world, retargeting is essential for brands looking to capture as many conversions as possible. As Christmas begins, a period of crazy shopping, followed by winter sales, it may be time for you to start designing retargeting strategies during sales for those users who were close to buying your products at Christmas.
Rely on retargeting strategies to re-engage users. Retargeting strategies can thailand mobile database help advertisers reach customers who may have searched for items or added products to their digital shopping cart without purchasing. Retargeting can also be used to drive future sales from customers who have already made a purchase.
TABLE OF CONTENTS
Audiences to target in your retargeting strategies during sales
1.- Retargeting for new visitors with an incentive
2.- Retargeting based on product categories
3.- Retargeting to re-engage buyers
4.- Retargeting so that active users buy
5.- Retargeting to resell to buyers after a certain period of time
Take retargeting to the next level with interactive ads
Always segmented audience
Audiences to target in your retargeting strategies during sales
Retargeting should be a priority for all brands, but timing is especially important. With the holiday season coming up, it's the perfect time to target those users who are limiting your conversions. Here are some ways to do it:
1.- Retargeting for new visitors with an incentive
Retargeting for new visitorsMost advertisers start with a retargeting campaign on sale for all visitors, showing the same ads to each and every visitor to the site. While this isn’t necessarily a bad tactic, brands need to make sure that in addition to chasing everyone with generic ads, they need to offer an incentive for those users to come back.
New visitors are at the top of your marketing funnel, you need to create custom marketing strategies for these types of users. They are still creating the first contact with your brand, as they have visited your site, but have not converted. There is something holding them back, which often has to do with trust.
It's like when you meet someone for the first time. Trust doesn't come from the start. However, retargeting in sales can make what they lacked at the time reappear now .
Your goal is to convert prospects into customers through retargeting campaigns . These new potential customers need to be reached with some incentive. When retargeting during sales, make sure to give them a nudge to entice them to buy.
2.- Retargeting based on product categories
Retargeting based on product categoriesThis tip seems obvious, yet many brands fail to do it. Naturally, if someone visits a particular product page, it means they are interested in that product. Therefore, you should follow up based on the pages that users have already visited.