Acquire a solid customer base
Posted: Sun Dec 22, 2024 7:19 am
Every company aims to increase results and generate profits. But in practice, it is not that simple, which is why in this blog post we will talk about inbound marketing .
With an avalanche of products and companies offering the same service, adding value and saudi arabia number attracting customers has been an increasingly greater challenge, but not impossible.
The solution is called Inbound Marketing, a strategy that helps you create a flow to attract, convert, relate and sell, generating leads and profit.
But how can you put into practice an Inbound strategy that actually generates sales?
We'll explain it to you.
The first step towards a strategy that actually generates sales is acquisition, that is, obtaining data from your potential customers and understanding their behavior and purchasing journey .
In the online environment, your acquisition options are many. You can capture new customers through your company's website, through social media , through a blog or even by making materials available for download , such as e-books and infographics.
This way, it becomes much easier to attract those who are really interested in your service or product without having to “rub” your brand in people’s faces expecting an uncertain return.
The important thing is to use these options as bait at this stage, which is called the top of the funnel, and from there, develop a strategy that helps your potential customer move down the funnel and close the purchase.
Qualify
Now that you have acquired a base of leads, your chances of sales increase by 8 times, but you still need to qualify them before trying to sell.
Your contact may not yet be 100% convinced that you have a solution or that they need your product. After all, no one buys something they don’t need.
Therefore, this is the time to nurture your lead and maintain a closer relationship with them, creating personalized content that focuses on the needs and characteristics of this lead.
A recent study by Annuitas Group showed that leads that went through a nurturing process generated sales with an average ticket 47% higher than leads that were not nurtured.
As they had access to information and details about the product or service, these nurtured leads saw the benefits of your brand more clearly and ended up closing the purchase more easily.
A good tip at this stage is to use email marketing. This way, you can be closer to your contact while “nurturing” the relationship, offering valuable content.
Keep an eye out for opportunities
Now it’s time to analyze each lead and decide which ones are ready to be approached by the sales team and which ones still need to be nurtured.
To do this, analyze the information you already have along with the content the lead has already consumed and see if, in fact, they should be approached in a more commercial way.
At this stage, it is also a good option to use tools such as Google Adwords remarketing and Facebook 's custom audience to find those people who, in some way, have already shown interest in your solution.
Imagine that your potential customer has visited your website to view a product. Using a remarketing campaign, you can display a unique ad about the same product to get their attention.
It's a great strategy to drive the user to conversion. The ad can even contain a discount coupon or a special offer to make it even more attractive.
Attack your lead in the Polish corridor
In the last phase is the famous Polish corridor, also called Marketing Qualified Lead (MQL) , which is the moment where the company must start presenting its offers.
An MQL is a lead who has already been educated about your proposal and has had contact with your company through downloaded content such as webinars , e-book downloads, etc. In general, they already know your solutions and know what they need.
This is the ideal time to impact them, offer contact with the seller and attack them with offers.
The MQL is in the process of considering solution options, so there is no guarantee that they will negotiate with your company. For this reason, you need to keep this lead close and well-informed, monitoring their behavior and identifying their intentions.
Now, you know the basics of an Inbound Marketing strategy that really works and helps you sell much more, while spending much less.
We hope this content has been useful for your inbound strategy.
Remember that we can help you and offer free, personalized consulting for your company, showing you how to implement all the practical actions you saw here.
With an avalanche of products and companies offering the same service, adding value and saudi arabia number attracting customers has been an increasingly greater challenge, but not impossible.
The solution is called Inbound Marketing, a strategy that helps you create a flow to attract, convert, relate and sell, generating leads and profit.
But how can you put into practice an Inbound strategy that actually generates sales?
We'll explain it to you.
The first step towards a strategy that actually generates sales is acquisition, that is, obtaining data from your potential customers and understanding their behavior and purchasing journey .
In the online environment, your acquisition options are many. You can capture new customers through your company's website, through social media , through a blog or even by making materials available for download , such as e-books and infographics.
This way, it becomes much easier to attract those who are really interested in your service or product without having to “rub” your brand in people’s faces expecting an uncertain return.
The important thing is to use these options as bait at this stage, which is called the top of the funnel, and from there, develop a strategy that helps your potential customer move down the funnel and close the purchase.
Qualify
Now that you have acquired a base of leads, your chances of sales increase by 8 times, but you still need to qualify them before trying to sell.
Your contact may not yet be 100% convinced that you have a solution or that they need your product. After all, no one buys something they don’t need.
Therefore, this is the time to nurture your lead and maintain a closer relationship with them, creating personalized content that focuses on the needs and characteristics of this lead.
A recent study by Annuitas Group showed that leads that went through a nurturing process generated sales with an average ticket 47% higher than leads that were not nurtured.
As they had access to information and details about the product or service, these nurtured leads saw the benefits of your brand more clearly and ended up closing the purchase more easily.
A good tip at this stage is to use email marketing. This way, you can be closer to your contact while “nurturing” the relationship, offering valuable content.
Keep an eye out for opportunities
Now it’s time to analyze each lead and decide which ones are ready to be approached by the sales team and which ones still need to be nurtured.
To do this, analyze the information you already have along with the content the lead has already consumed and see if, in fact, they should be approached in a more commercial way.
At this stage, it is also a good option to use tools such as Google Adwords remarketing and Facebook 's custom audience to find those people who, in some way, have already shown interest in your solution.
Imagine that your potential customer has visited your website to view a product. Using a remarketing campaign, you can display a unique ad about the same product to get their attention.
It's a great strategy to drive the user to conversion. The ad can even contain a discount coupon or a special offer to make it even more attractive.
Attack your lead in the Polish corridor
In the last phase is the famous Polish corridor, also called Marketing Qualified Lead (MQL) , which is the moment where the company must start presenting its offers.
An MQL is a lead who has already been educated about your proposal and has had contact with your company through downloaded content such as webinars , e-book downloads, etc. In general, they already know your solutions and know what they need.
This is the ideal time to impact them, offer contact with the seller and attack them with offers.
The MQL is in the process of considering solution options, so there is no guarantee that they will negotiate with your company. For this reason, you need to keep this lead close and well-informed, monitoring their behavior and identifying their intentions.
Now, you know the basics of an Inbound Marketing strategy that really works and helps you sell much more, while spending much less.
We hope this content has been useful for your inbound strategy.
Remember that we can help you and offer free, personalized consulting for your company, showing you how to implement all the practical actions you saw here.