But do you know what link building is and what are the biggest myths out there?
Well, in this post we are going to clarify those doubts and show you a little about the concept and the importance of this strategy for your positioning in search engines.
Come on?
General concept of Link Building
Let's take a look back to the distant past, when Google was italy number for whatsapp still a master's degree test at Stanford University and its general idea was to organize the relevance of pages according to the quantity and quality of references made to them. That is, backlinks pointing back to these pages.
Then PageRank emerged and the first notion of a search engine as we know it today.
With PageRank and Google analytics came link building, a practice that can be divided into 2 types:
External link building
Internal link building
Let's understand each of them better:
External link building
As we discussed earlier, Google always seeks to deliver the best content sought by users, and that is consistent with the keywords searched.
Among the many factors that influence search engine rankings, the relevance of your content is one of the most important.
Therefore, to better measure this relevance, Google looks at how many times it is cited by other good and reliable websites.
Therefore, it may be highly relevant content and should rank higher in search results.
Strategies range from guest posts to actively seeking out competitors who link to the most strategic keywords for their businesses, then contacting them and trying to replace them with your own content, generating a healthy external link.