When we use this term we are referring to people who transmit confidence on a specific topic, due to their knowledge and experience, and which is very useful when it comes to generating leads that are really singapore business email list interested in a particular market . This clearly makes it easier for brands to reach their potential customers.
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In other words, an influencer has the ability to change or generate purchasing decisions within a particular product and/or service market. On social media, they stand out for the quality of the content and knowledge they provide on a certain topic.
Agencies and companies are currently talking about “Influencer Marketing”, which is based on the huge impact that 3% of Internet users have on the decisions of others. In short, an Influencer and Social Media strategy is a process that consists of detecting and contacting people who have a lot of influence in your same market or sector.
These profiles are used in marketing consulting for inbound marketing strategies , for example, which aim to generate quality traffic for brands.
But the key is to understand that not all influencers are in favor of our company. For this reason, it is extremely important to identify which of these figures brings together and transmits the values that are similar to those of our products and services , thus choosing influencers who can benefit us with certainty.
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Benefits of Influencer Marketing and Social Media
1. Influencer recommendation
Increase the reach and visibility of your posts and therefore increase the chances of generating more customers . This is due to strategies that are based on the mention and dissemination on social networks by the influencer. This provides authority and brand recognition.
2. The role that an influencer plays
Increase brand influence on social media and generate new followers.
3. It helps build trust
Build relationships with your community followers and those who are new to you.
Clothing brands represent one of the main markets that apply Influencer and Social Media strategies because they associate or join forces with fashion figures to distribute and promote their products. It has been proven that with a good campaign of mentions on Twitter , Instagram and tags on Facebook and LinkedIn, and proper research, any brand can exploit, in a low-cost way, its social networks. Look at the example of H&M and Zara from Spain when planning their strategies.
If you plan and research the right profiles, your brand will be able to associate itself with figures with numerous followers who consider them aspirational, you will increase the reach of your products and generate conversation with your followers . For them, it is necessary that you take into account some tips.