What are transactional emails used for?
As we mentioned earlier, transactional emails are sent to provide users with information on how to finish a process. Order confirmations, newsletter signups, password recovery emails, etc. are all widely used transactional email marketing templates . These emails are sent instantly through a transactional email service’s automation tools. This is because delivery speed is essential. It’s important to distinguish transactional emails from regular email marketing campaigns because they are triggered by a user’s actions, not by your campaign. And here’s something interesting: since they are much more closely related to your customers’ needs, they get opened more often.
Can you do without transactional emails?
Transactional emails serve to help your customers complete their orders. They’re convenient and make your business look more trustworthy. Think of it this way: if a customer doesn’t receive a confirmation email about their latest purchase, they’ll most likely think they’ve been scammed. And there’s no point in damaging your reputation by letting your customers think (even for a short time) that your business isn’t legitimate.rupixen-com-Q59HmzK38eQ-unsplashTherefore, we highly recommend using transactional email services to build customer trust . And, since a transactional email has an excellent open rate, you can also use it to increase customer engagement with your brand.
The main types of transactional emails
Now it's time to look at some examples of what a transactional email is. There are four main types:
1 Order confirmation
These emails provide quick access to customer support, share vital information about the order, include links to the store's website, and more.
2. Subscription confirmation
This email confirms your subscriber's email after they've typed it into your website's subscription box. These emails are great for weeding out bots and people who aren't really interested in your newsletters. You can keep the copy here simple and add a distinct call to action.
3. Alert emails
These emails are sent to alert users about unusual activity on their accounts. For example, if someone logs into your account (or maybe you do it yourself) from an unknown device, you will receive a notice. The main purpose of these emails is to keep the users' data and sensitive details safe
4. Password recovery
It's a simple email you receive when you need to recover your email. You'll get a password reset code, etc.
What to include in a transactional email
So how can you use these handy transactional emails to increase customer engagement and generate additional sales? Here are a few ideas you can start using today:
1. Enable social media connection
Share links to your social media accounts so users can connect with you there. These links don't need to be big and flashy. Simple little Facebook or Instagram buttons for quick navigation are enough.
2. Include a download link for your mobile app
If you recently created a mobile app for your business, be sure to add a download link to it.
3. Include website navigation options
Provide easy access to your store in transactional emails. This can be done through an attractive discount button. You can offer your readers a 50% price reduction or a 500% casino bonus . It is a great way to drive additional traffic to your website.