From Visitors to Customers: Part 1 — Lead Generation
Posted: Sun Feb 16, 2025 5:01 am
That means that any effort that costs less than R$53,000 per month would already bring us profit. And producing this article, perfecting it, optimizing it for SEO and taking actions to convert visitors into customers, despite being a laborious task, has certainly cost less than that.
In May 2015, our article reached the first position for the search "digital marketing". From there, band data we already had a good volume of hits, and the next challenge was to monetize those visitors. That is, collect contact information and invest in lead generation and lead nurturing .
We have a few different strategies to convert a visitor to our blog post into a lead, meaning someone we have at least the email information to contact.
Initial offer
Our blog post lead generation strategy starts with a pop-up. When someone visits the Content Marketing blog for the first time, they are greeted with an offer for one of our most popular freebies, the Organic Traffic Secrets guide, via a full-screen pop-up that reads: "We increased organic traffic to this blog by 1,772% in just 12 months! We're going to teach you how to achieve the same result."
In May 2015, our article reached the first position for the search "digital marketing". From there, band data we already had a good volume of hits, and the next challenge was to monetize those visitors. That is, collect contact information and invest in lead generation and lead nurturing .
We have a few different strategies to convert a visitor to our blog post into a lead, meaning someone we have at least the email information to contact.
Initial offer
Our blog post lead generation strategy starts with a pop-up. When someone visits the Content Marketing blog for the first time, they are greeted with an offer for one of our most popular freebies, the Organic Traffic Secrets guide, via a full-screen pop-up that reads: "We increased organic traffic to this blog by 1,772% in just 12 months! We're going to teach you how to achieve the same result."